Social Media for Social Good: Emily Giffin's Pay It Forward Program

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It all started with one simple post. Last August, New York Times bestselling author Emily Giffin offered to give away two copies of her new book, Where We Belong, on Facebook to people who could not afford the $15 cost.

Michelle Bishop's insight:

What a great concept- a social media group to share the pleasure of reading with people who can't afford to purchase books.

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